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THE BEST NEW K-BEAUTY SKIN-CARE AND MAKEUP LAUNCHES COMING IN MAY
In just a few years, we've gone from having a limited number of Korean beauty brands available in the U.S. to pioneering curators here getting K-beauty launches at the very same time as South Korea. And as more and more K-beauty products become available, it's apparent that there's no single type of K-beauty brand. We're regularly seeing everything from cute-as-can-be, cartoonishly packaged products to elegantly presented items with incredibly effective ingredients. Keep scrolling to see the latest and greatest K-beauty products from brands like Belif, Lapcos, and more, hitting real and virtual shelves in May.